How Uber Uses Psychological Tricks to Push Its Drivers’ Buttons by NOAM SCHEIBER


By NOAM SCHEIBER

The start-up has undertaken an extraordinary experiment in behavioral science to subtly entice an independent work force to maximize company revenue.

Published: April 1, 2017 at 05:00PM

from NYT Technology http://www.nytimes.com/interactive/2017/04/02/technology/uber-drivers-psychological-tricks.html?partner=IFTTT
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